The Wall Street Journal highlighted INCITE's participation in a $2.6 million plan to digitize the New York Philharmonic's archives. The Research Project, Subscribers to the New York Philharmonic, 1842-Present, is overseen by Prof. Shamus Khan.

The article describes the project that analyzes "the orchestra's subscriber lists to create a database mapping New York's elites in the seats of the concert hall" in order to better understanding New York's "evolving social life."

"What if we knew who'd gone to the Philharmonic over the last 150 years—where they sat, who sat around them, what concerts they went to—and we knew where they lived in the world?" Khan told the Wall Street Journal. "We think that can tell us a lot."