Quantify Thyself: The Data-Driven Life - Incite at Columbia University

As part of the Narrative Workshop, Natasha Schüll joins us from the Media, Culture and Communication department at NYU to discuss “Quantify Thyself: The Data-Driven Life”.

The Narrative Workshop has limited capacity. To inquire about joining, please contact Dian Sheng or Amy Weissenbach.

About Natasha Schüll

Natasha Schüll s a cultural anthropologist and associate professor in the Department of Media, Culture, and Communication at New York University. Her work explores the psychic life of technology with a focus on themes of addiction, anxiety, and affect modulation. Her 2012 book, ADDICTION BY DESIGN: Machine Gambling in Las Vegas (Princeton University Press 2012), parses the intimate relationship between the experience of gambling addiction and casino industry design tactics, showing how architectural, atmospheric, ergonomic, audiovisual, and algorithmic-computational techniques are marshaled to suspend -- and monetize -- gamblers’ attention. Her current book project, KEEPING TRACK (Farrar, Straus, and Giroux, under contract), explores the rise of sensor-based, digital technologies of the self and the new modes of self-care and self-regulation they offer. Her documentary film, BUFFET: All You Can Eat Las Vegas, has screened multiple times on PBS and appeared in numerous film festivals.